At the beginning of 2020, Gallagher announced a global and regional partnership with Special Olympics International.
It’s an ideal partnership between the two organizations, given they both celebrate and promote inclusion, equality and acceptance on a global scale. At Brand33, we were tasked with helping to activate and announce this partnership for the Gallagher team. We continue to produce meaningful content that showcases the impact the partnership is having on both organizations and their people.
ACTIVATION CREATIVE
To generate excitement and formally announce the partnership between Gallagher and Special Olympics International, we designed creative for both the internal Gallagher audience and their external clients, prospects and other social media audiences.
EXECUTIVE ANNOUNCEMENT VIDEO
To further illustrate what the partnership means to each organization and introduce the local and regional markets Gallagher is partnering with, we virtually produced and edited a video featuring Chris Mead, CMO of Gallagher and Mary Davis, CEO of Special Olympics International.
PARTNERSHIP GUIDELINES
An important part of partnership strategy is defining a guide around how best to promote the partnership through messaging and creative. This need led to the creation of a Partnership Brand Guide that helps maintain strategic and visual partnership consistency for all Gallagher and Special Olympics International creative.
THE MENTORSHIP SERIES: ATHLETE CONVERSATIONS
We continue to produce regular content around this partnership with the Gallagher team. One of the most significant projects is the Mentorship Series, where a former collegiate or professional athlete, who is now part of the Gallagher organization, and a Special Olympics athlete are matched up to connect over their love of a shared sport. The athletes share stories and connect on various themes, such as teamwork, leadership, life lessons and confidence. We are proud to have produced this inspiring series from start to finish.
