Distributed exclusively through over 2,000 Home Depot stores across North America, Behr's extensive lineup of high-quality paints, stains and finishes are renowned for their performance and beauty. When they asked us to help them out with a series of painting how-to videos, we wanted to make them not only informative, but also fast-moving and fun.
We branded the series with the titling "Behr Presents.” All the videos feature a consistent theme, treatment and upbeat style, which encourage viewers to watch them all the way through.
BUILDING A BUZZ IN TWO MINUTES
When Behr added two new specialty products to their lineup, Chalk Decorative Paint and Swipes Interior Wall Wipes, they asked us to create a short video to unveil them at their annual sales meeting. The two-minute piece not only introduced the products, but also helped create excitement among the sales team.
IT’S PRO TIME
Behr’s Pro Services division helps professional painters tackle large jobs with volume pricing, special product requests and free job-site delivery. We helped them promote the division by shooting a series of still photos and short video clips to create an assets resource.
