Brand33’s three-phase process is just that. It systematically guides us through the steps we’ve found integral to providing strategically sound solutions to all brand development and brand communications.

DISCOVERY

While instinct and experience play a part in how we operate, listening is the most critical part of what we do. We listen to you and to your current and prospective customers. We listen to your competitors and the thought leaders in your market segment. We listen to social media around you. We even listen to things said about products and services that may be tangentially related to you. We take all that we hear in this phase and use it to informs our insights and understanding of you and your brand.

Primary Research - Interviews and surveys are done with internal and external audiences.

Secondary Research - online research to determine what the competition is doing and what people say about you.

Syndicated Research - 3rd party, published research.

Brand Audit - knowing what has been done to get you where you are today is essential.